Case in point? Be sure to communicate with them just as regularly via your blog, newsletters, and social media. Having far more or fewer people show up than planned can throw a wrench in your plans. The conversion rate of that page is 10%. out there to make your job easier, so dont be scared to look for help if you need it. Before you start planning any kind of event, the first thing to do is define your event goals and objectives. Its also vital, as the scouts say, to always be prepared. Using an event planning app like Eventbrite can also help to take some of the stress off, as it keeps all of your attendee information and payment details safely in one place. Whether thats app downloads, attendees, tickets sold, money raised is up to you. 55 Mothers Day Event Ideas That Mums Will Love, Planning Conferences and Corporate Events in 2023: Trends and Challenges, 15 Community Event Ideas to Help Create Positive Change, xamples of SMART goals for event planners, The Event Planners Guide on How To Set SMART Goals , Eventbrite Boost can help market your next event. Performance goals are usually productivity goals for employees to follow in order to boost a company's output or performance. Finally, if you want to take your goal-setting efforts to the next level, check out this FREE printable worksheet and a step-by-step process that will help you set effective SMART goals. Why Are SMART Goals Important for Event Coordinators? Why are you inviting attendees to your event? Employees who lack a customer service mindset can be detrimental. Commissions do not affect our editors' opinions or evaluations. An event coordinator has many responsibilities that pose specific challenges, including hiring the correct number of staff, maintaining a budget, networking, dealing with the weather, not having experience, not being organized, etc. More specific goals could include increasing the company's event attendance rate. Instead of: I want my next event to generate 30% more revenue from virtual and in-person ticket sales than the previous one. Even the most talented and seasoned professionals should prioritize sharpening their event planning skills. Three common objectives of performance management in this area are: Ensure we have skills for the future. That being the case, theres no better time than now for event planners to develop the event planning skills they need to succeed in 2022 and beyond. Similarly for outdoor events, creating a backup plan to point to in the case of inclement weather is never a bad idea. and strong negotiation chops that enable them to help stakeholders reach a consensus, attendees choose the right ticket packages, employees work out live chat monitoring schedules, and more. N.B. You can use various metrics, such as the time needed to serve food to the guests, to indicate whether or not you were short-staffed. Yet, at the same time, it can also be profoundly stressful and chaotic. My goal is to run a series of increasingly profitable events. Diagram events, wow attendees, and win clients with free planning tools. If you want to learn more about SMART goals, we recommend reading Ultimate Guide to SMART Goals. Doing this can give you inspiration for the likes of newly popular, and innovative health and safety measures like . Heres a simple framework to build upon for future events. To promote better listening: Show by asking open-ended questions that you are engaged in conversations.. But determining clear objectives for your event isnt always straightforward. Analyze project requirements and develop strategies. How do I keep virtual attendees engaged and connected to in-person attendees? a boss, the board chairs, sponsors, exhibitors, vendors, audience and online community). Use: I want my next event to generate more revenue than the previous one. Here are some key questions to consider when you are setting and defining event goals and objectives: The right event goals should align with the brands overall marketing as well as the companys mission statement. Your event budget, event theme, speakers, and entertainment will all have a place and will ultimately have commonality with your goal. My rule of thumb: 15% over the total budget should help offset any costs you might have missed during budgeting. First, lets look at what SMART goals are. Your objective should be something you can realistically achieve. For event planners, remembering the big picture can be really helpful since their minds are normally focused on a million little tasks and deadlines. My goal is to increase the ticket sales for my next event, one month from now, by at least 25% compared to the last event I coordinated. One defining trait of a successful event planner is that they leave nothing to chance everything is measured and analysed. Having enough staff for an event is a simple matter of effective hiring practices. As well as taking time out to relax and catch up with their team, a wise event planner makes time to read industry news and blogs (like this one!) Instead of: I want my next event to generate 100% more revenue than the previous one. Although these are examples, you can apply SMART methodology and structure to any end that you may want to achieve. Although this new era of event planning may seem overwhelming, the most committed event planners are making magic happen for virtual and hybrid events. All rights reserved. My SMART objective is for my next event to generate 30% more revenue than the previous one from virtual and in-person ticket sales in the next six months. For example, let's take the long-term goal of "Make my business official and operational in 8 months" and break it down into some smaller goals and give them due dates. Unrealistic goals can be demotivating or may not produce the end results you anticipated. The above challenges can be tackled and overcome using the SMART goal-setting method. The ability to create and follow a plan can be learned. Regardless of your objective, one or more of these main event KPIs should be a great fit for your needs: Event software is especially helpful for measuring these KPIs, so make sure you have a reliable platform ready to go ahead of time with all the features needed to capture your chosen data. Dont forget to leavea little bit of wiggle room in case you need it. All rights reserved, How Bizzabos wearable event technology helped power HubSpots INBOUND, Riskalyze Partners With Bizzabo To Bolster Event Experience. Stay on schedule to avoid disciplinary action. What entertainment is needed to reach the social satisfaction you require for this event? R: This goal is relevant because organization and communication between all appropriate parties are essential for an event to be successful. People who thrive under pressure often do well at this type of job, but its not just about personality. With the rise of the Omicron variant ushering in an even more uncertain future, hybrid and virtual events are here to stay. My SMART objective is to secure 40% of local adult residents (i.e., within a 2-mile radius) as confirmed attendees by one week before the event. Youll avoid wasting resources on things that arent going to help you reach your big-picture goals. T: This goal is timely, as it implements an RSVP system for your next event. Employee performance goal example for self-management Example of a self-management goal: Complete 3 Pomodoro sessions every day throughout the next 30 days to work on my goal of planning and executing 4 customer education webinars. Real-world examples can help you see whats possible. One method I will use is to host a raffle with prizes that entrants can win. As you can see, theres no mystery to being a successful event organiser. Dont forget to leave. We can start with the one weve already introduced above: 1. Your Success is Our Goal - Performance Planners, LLC provides detailed, customized, strategic event planning and marketing through a quality, customized platform. Was the budget or budget range met? And how many of those leads your team followed up with in the months after. MANAGING REMOTE EMPLOYEES LEGALLY & EFFECTIVELY: The tips you need to manage your team successfully, Performance Review Examples: Examples and tips on writing employee reviews, performance evaluation, sample performance review and employee evaluation forms, Best Practices Leadership: Team management tips and fun team-building activities to boost team performance, collaboration and morale, The Essential Employee Handbook: Sample policies, employment law issues, self-audit tips, Performance Review Documents: Checklists and forms to help employers conduct effective performance appraisals, 200+ Customizable Job Descriptions & Sample Interview Questions, 12 Ways to Optimize Your Employee Benefits Program. Proactively research new work techniques or tools. Unfortunately, going over budget is a problem that happens more often than most would like to admit. Event professionals must be knowledgeable and experienced in the following: Additionally, todays event planners need to know how to deliver TV-quality video content, whether thats sourcing the right partner, employee, or software to make it happen. With these FREE documents, youll improve the consistency and reduce the subjectivity of your performance reviews to help you build and maintain a successful organization. When setting goals, work with SMART goals, which are: For instance, saying you want to host the best marketing conference ever is not very specific or measurable. By looping back to the event goal of why youre hosting an event in the first place, youll have a good starting point to build your vision. Did the brand goals remain aligned to the event? Eventbrite offers organisers the opportunity to easily seek opinions both pre- and post-event via integration with the survey tool. Event KPIs (key performance indicators) are the best way to track and measure your event's success. If, on the other hand, youre organising your own events, then your clients are your attendees the ones buying the tickets. By being a holistic planner who thinks outside the box and considers all aspects of an event, planners can increase the chances their events are successful and stand out from a crowded events industry. Refrain from publicly criticizing coworkers. I will implement this staffing change immediately to ensure that all future events are adequately staffed.. Take the time to process what is said by others. There are lots of. Define a clear performance goal for each role you have. 4. All Rights Reserved. Therefore, if you face problems in your events, putting this SMART goal-setting methodology to work is recommended. Its all about setting specific goals relevant to an end goal. There are lots of event planning and productivity tools out there to make your job easier, so dont be scared to look for help if you need it. Since they can be used in a number of ways, well share 10 performance goal examples to help give you a better understanding of how theyre used. Planners must be masters at networking and relationship management so that they can keep internal and external stakeholders aligned on all events. Customer Satisfaction Goal Example: Increase the number of five-star online customer reviews by 20% by Q2.. 1. $39-plus per month, depending on company size and needs. To be better organized and ready for everybody that shows up, my goal is to implement a simple RSVP system designed so that people must respond at least 48 hours before the event begins. Make your performance objectives SMART. Only increase the complexity of the rating system if its necessary. Their one day only event is jam-packed with speakers, startup demos, and networking. The conversion rate shows what percentage of people exposed to a call to action took that action. Keep things on schedule to increase your chance of success. Start by answering the questions created at the front-end of the project during the pre-event strategy phase: The answers to the above questions should be gathered throughout the lifecycle of the event. Work is recommended generate 100 % more revenue than the previous one one day only event is with. Followed up with in the case of inclement weather is never a bad idea should offset. Can throw a wrench in your events, creating a backup plan to point to in the of. Attendees engaged and connected to in-person attendees how many of those leads your team followed up with in the after! Shows what percentage of people exposed to a call to action took that action performance goals for event planners. 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