Giant Bicycles designs and manufactures bicycles. Therefore, it is at the behest of the physician, that a pharmaceutical brand gets prescribed to the patients. As with cold beverages, there are many indirect competitors. From the above discussion, it is now clear how important it is to identify your competitors with the indirect competition. Due to the continuous usage of bikes for daily commuting by students, workers, and courier companies, city/urban bikes are the largest segment of the market. After some tough years, the Cannondale company is now producing high quality bicycles and cycling gear. 1,800. If you have the time and bandwidth, consider identifying indirect and tertiary competitors as well. Top 10 Bike Brands in the World | List of Bikes And Popular Bicycles Brands 7) Marin Cycles. @TrekBikes. The toughest part of getting hold of customers happens at the indirect competition level. 1. Essentially, a competitive analysis is the process of identifying major (and perhaps minor) competitors, collecting information about them, and then evaluating your own strategy in the context of this intelligence. Hence, they too contribute to product branding by direct marketing of the product. Table 20 . Click to enable/disable _gid - Google Analytics Cookie. [CDATA[// >