My writing schedule usually involves getting up early, writing and then editing the next day. Slippers on? Honestly if you can make the production process kind of a no-brainer by having a system you follow, it frees up a lot of brain space you can devote to the writing itself. Break up long paragraphs into smaller chunks to make them easier to read on screen. Sound good? Editor’s note: Copyblogger is an affiliate for Pamela’s workshop. Thanks! I always know enough is enough when it’s Tuesday night (I publish on Wednesdays ). We may receive a commission for purchases made through these links. I promise it gets easier over time. Matt. I also created swipe files for headlines, opening paragraphs, endings, power words, ideas, links, etc. Process: What lessons can we glean out of this that are not “timed” – meaning is there something that I can bring out that will be relevant even after a few years? Hello Pamela and “commenters”, Pamela, you practice what you preach. while I’m doing chores around the house or something. Hi Pamela and all, It works like a charm, and allows you to edit and tweak very effectively. My swipe file lives in Evernote, too. It’s a good.resource. An extra day would give you that. But I don’t start with writing the headline first. I am exited to take my audience on a journey into magical ideas. Excellent post, Pamela, I’m sending this out to 400 writers to help improve their work. This is a live, interactive, 5-day workshop that is built for all types of content creators who want to build an audience of interested prospects. . Write the post answering theses questions: Why TOPIC, What TOPIC, How TOPIC, What if TOPIC. I appreciate that what you say about successful writing fits perfectly with what I promote for all other types of relationships. Whatever works. (Grades 3-5) ADDITIONAL RESOURCES Messages & Meanings: A Guide to Understanding Media Thanks for sharing! I would suggest you also create mind map templates. It influences the readers and urges them to think 5. And great advice-giver. That’s what you’re aiming for in your start here: one weekly post that will attract attention, establish your authority, and encourage people to share your information. I find it challenging to stay on track and not go off on tangents which are time consuming with too much information. Thanks for sharing this technique! We only suggest products we’ve reviewed, and in many instances also use, in order to help you make the best choices. This is the message of the article, the meat. Next day I add the text between the images, which of course is guided by the images. I’m glad you mentioned, “Making yourself available to respond to comments, answer questions and converse with your readers.” I’ve noticed that some blog posters don’t do this. I suspect I’ll be using it from now on. I’ve been wanting to figure out how to get a better process/pipeline in place and yours looks like a winner; especially the slippers. I’m glad you found this helpful. I find doing research separately gives my mind a chance to absorb it and make connections, too. Write your first paragraph. I am with you on quality vs quantity and love the idea of breaking the post into days and revisiting. Do You Recognize These 10 Mental Blocks to Creative Thinking? It takes away the overwhelm and I love that. This is a great technique for Newbie such as myself. I never thought of that. I agree 100% on the importance of your headline. I appreciate the structure that you offer here. Ah, the days of setting an entire galley of 8-point type then spilling it onto the floor as you trip over the cat. Move on to the rest of your day, and prepare for tomorrow — it’s going to be a heavy one. 3. I want to know what people need, what they want, and what problems they have. Fantastic article Pamela. Great list of steps for folks who do not find writing to be an easy process. – Then I work on the OUTRO … the ending. Hey Pamela..These are some good insights. Coupled with other aspects like writing compelling headlines etc. I read on a blog post that having a writer’s bucket list can help us become conscious of unconscious illustrations of ideas. The weird thing about spreading it out over a few days is it helps you to see it with “fresh” eyes every time to revisit it. I might try this one. Good luck! I’ve drawn a line in the sand that it will go out every Friday am whether I’m alive or in deadsville. I will put your ideas into actions and start writing my own epic posts! I truly appreciate this guide, I need a plan more than anything currently – and I can train myself to do this as a habit! Dispite of all that, I still manage to publish a post regularly. Craft: This is the core writing part that happens over the next few days. I agree about The Content Catalyst! Once you’re satisfied, it’s time to fill in the details. This process works well for all creative work. Having a deadline to publish makes cutting off the editing process easier. One thing that helps me throughout the creative process is taking lots of pictures. I think people should really pay attention to this article! I look forward reading more of your post. 1. Thank you Pamela! Research will ground your article in fact. So I write that down. ;-)), AWESOME post! Type in your keyword and press enter to search Copyblogger.com: Good morning, you epic article writer, you. This schedule of yours is just what I need to break me out of the randomness of my posting schedule. Thanks ladies. Bottom line is to keep writing. Hi Pamela, Spend some time finding one that will complement your words and draw attention to your concepts. The first step is the most difficult, and you’re off to a good start. 5. Just because the entire act of creation isn’t spontaneous, doesn’t dilute the post – in fact, any less does it a disservice. suggests, these plans can be taken without using any Still, keep those slippers on. Breaking down writing an article into a 4 day process is the perfect answer for busy people who don’t have a large chunk of time to write. Edit, rewrite, and move copy around as needed. Connect with me on skype invert87 . The all point you have covered via the above post is really helpful. One can keep these in Evernote or one of those little notebooks you can carry around in your pocket or pocketbook. Example: Why write good content, What is good content, How do you write good content, What if you wrote good content? This could help significantly in getting those “drafts” into the “published” category. It’s interesting you’ve developed a similar process. Spreading it out over a few days is probably a better option. But waiting for inspiration or for the muse to finally appear isn’t always the best time management tool. Emailing other bloggers is a great technique to use when you’ve written something you’re especially proud of and you want to be sure it’s seen by as many people as possible. Thanks, Only a easy form will probably entitle you to some great benefits of this credit history Anthony Richard Clarke As the label I hope the people reading this start using this method to improve their writing experience. Learn more about using images in your content marketing when you register for my free visual content marketing workshop. I sometimes struggle with this too – the idea that I have to get it out – immediately! Don’t have a clue on what to write about? You’re absolutely right, Pamela, that “conversations in the comment section are often every bit as interesting as the post” and this list of comments is proof. As a blogger you can gain some incredible insights into the challenges your readers are dealing with by engaging with them in the comment section. This site contains affiliate links to products. Mats: Your #3 tip is really transformative! Those one-sitting posts are awesome, aren’t they? Remember the slogan in the Paul Masson commercial, spoken by Orson Wells – “we’ll sell no wine until it’s time”. I’m still fumbling with how many articles I should write a week. Morning 2 in your system is the most excruciating step for me, which is why mind mapping my posts is second only to Evernote as a must-have writing tool. I find that sometimes I feel something is missing in my article and could not move on or sometimes, I have published it but it does notlook quite like it! And when you connect different ideas with unrelated stories in 1 post, it will wow them. Wrap it up at the end, and include some kind of call to action. Good point! RESEARCH. People love stories. HI, thx so much for this. I love it because it’s so very do-able! 3. But i’m starting to think that it is ridiculous. I have so many article ideas that I hardly know where to begin. I like this process for writing blog posts. My writing schedule consist of inspiration to create epic ideas. That was a fantastic post; thanks! Maybe if I think about it like I’m building a comfort zone that will help. If you have an idea that will only take, say < 200 words to get across, is it a good idea to share this in a kind of ‘snippet’ post mid-week along with your once-per-week longer article/video/audio/whatever it is? Those happen to me sometimes, too, and it feels a little like I’m channeling some mysterious power. I know first hand that when I rush myself into publishing content it usually ends up poor quality. Your headline is the most important group of words in your post, so spend plenty of time crafting one that will get your post the attention you’re looking for. I simply take screenshots as I go, crop them down, file them, then when I’m ready to create the blog post I place all the graphics in the blog first (leaving a line space between each one since it’s difficult to get the cursor between images in a solid stack). Hi Pamela – thanks for the powerful article and also the links to related sites. Good to see this article- makes me udnerstand that, after all, i should not feel bad if my post is painstakingly done in more than a day. And also, I got this formula from a post by Danny Iny, right here on CB. An article is written with the following objectives 1. I start with writing down the problem I’m trying to solve. My biggest weakness — I keep revising and tweaking when it’s time to just let it go. Hi Pamela, No matter how good you are as a writer, reviewing your work will always make your authority higher compared to other writer. And I agree about making yourself available to respond to comments (obviously!). Preparation: I’ve created a swipe file of good stories and anecdotes. I have built a major online business with the one post per week strategy. The first thing to tackle today is looking over the headline and subheads you wrote yesterday. I know that people enjoy reading posts that use stories to make a point, but I’m not a natural story teller type of person. Its an art to find your true message and writing it so people get it and want more My technique for writing epic posts is based on these 3 ideas: 1. Really. Then consider chatting about it with other content marketers. What a perfect plan! I occasionally write about newsworthy topics, but my blog focuses more on evergreen themes that have to do with marketing and design (and the intersection of the two). I really want to connect with my readers. Interestingly, this takes the least amount of time, because I KNOW what I am writing about. Linda, I agree that having a system helps us win the battle against Resistance. The steps you shared are brilliance. Ready? I think about my theme and gather the photos or scans I’ll need and store in a folder on my desktop. An easy to follow yet challenging method of making one of your killer articles. This is really going to help me pace myself. I tend to start a draft as soon as a topic hits me and when I find a little time, I’ll review drafts and develop as far as I can. So I am experimenting, trying to find what works. I really liked all 3 of your ideas. Your last tip of emailing other bloggers and asking them to share your content is quite bold and interesting. That’s what I aim for. To help me come up with topics and headlines, I use The Content Catalyst, by Roger C. Parker. My favorite method is to print out the article and then edit it then — it’s like you’re reading someone else’s work because it’s in a different medium. What I tend to do is read quite a few of the stories I have saved. But you’ve really got me thinking about focusing on one amazing post per week. SO it is the post structure that matters a lot at the end of the day. And happy flip flop season! Usually it’s been gestating in my brain for awhile (weeks, even), and then suddenly it wants to be “born” and out it comes. You need to record your thoughts, not edit. I was just teaching a blogging class this last weekend and I mentioned the same thing, it’s much better to write one EPIC post per week that will get shared like crazy than to write a mediocre article every day of the week. If I create a swipe file of story fragments and stockpile them, story telling will become more like second nature to me. – Then I go to the INTRO paragraph, where I try to build up the problem – what we’d call a hook – and make it emotional somehow. Add excerpts using block quotes. This approach gives me a better, more productive and effective perspective. I somehow mentally form the structure in my mind and when I finally set out to write, I am accompanied with my written notes and my mental picture of how the post is structured. Good luck. Pamela Wilson is the founder of BIG Brand System, where she helps people build online businesses they love. Help! I like to use Auto-suggestion to do brainstorming quite effective to use your subconscious mind abilities. . Breaking the task up into days seems like a almost perfect solution. Congratulations, Pamela, on a great post and thank you for amplifying Merrill’s words. Research it. . So what I’m in the process of doing is learning how to stay focused. Mentally it converts your mind into a story finding hound. Because I do all my own illustrations, it adds to the complexity and the time it takes to do a quality job of it. Excellent post Pamela. To write a work plan, start by defining a specific, measurable goal that you want to accomplish, like increasing sales by 50% by the end of the year. I read blog posts and comments. I’m with you, Clara: I’ve tried to do all the steps in one day, and occasionally I have to, but I much prefer this “three days in your slippers” approach, and I’m convinced the posts I write with this technique turn out stronger. You given a great blueprint here, and a very practical tool. I’m just wondering how much research do you conduct regarding your specific topic and viewers of the particular post? When writing for my regular (personal) blog, it seems I can write the draft in no time, but end up spending days editing it to death. Having a swipe file changes you. For the past year and a half, I have posted a minimum of once a week without fail. When you write about the topics only you like, you’ll get a slow trickle of traffic. Did you add a call to action for a product, service, or your email list. (Thanks), Thanks for that! (Grades 3-5) Exploring a Newspaper Students learn about the parts of a newspaper and identify the main idea of a newspaper article. And having some kind of previous contact with the blogger definitely helps to get your email opened. That’s actually what i’ve been thinking in the past few days. Isn’t simplicity is the highest form of sophistication? It’s interesting how blogging has evolved and how the different approaches bloggers use. It brings out the topics or the matter of interest in the limelight 2. Thanks for the great ideas about a writing plan, especially “write content over several leisurely days”. The story post is the one that takes the longest and the one I enjoy writing the most. Timeless. 2. thanks, My article always has a good flow. Thanks again! I know, I know, it’s important. Now it is time to get exited, inspired, and share our epic ideas. Thank you! I might go back to the original graphics files and turn on or off some layers to create one or more screenshots as enhanced explanations or close-ups. Then walk away. I have 8 proven article templates that are in mind map format. Plus, I write much faster. Is there anything new or spectacular about the topic? I really enjoyed this. Will keep that in mind…. You have to make the time to get it done and stick to your schedule. Thanks again for the great article! Consistently good content that builds an audience is the foundation of online business. I’ve always taken a “fly by the seat of my pants” approach to writing blog posts. I no longer focus on writing daily blog posts as was suggested to me when I first started to blog in 2008. I agree, I try to create quality posts over quantity. Article Summary X. Nice post. This is what I did. And any harsh, brutal, or simply honest constructive criticism is Welcome! And combining stories by looking for where they intersect is brilliant! That’s a great way to come up with ideas. I can see myself using this storytelling framework for months to come. I love the “8 weeks in advance comfort zone” idea. Thanks for sharing. Also thanks for your tip to write as fast as you can without editing. If you write about the subjects your audience likes, you’ll get a much bigger gush of visitors. They’re multi-purpose. Great post! Because shoes are optional in our world, right? I try to do that with the planing stage of recipes, taking the photos, gathering the ideas and taking notes etc, but you have a good masterplan. Thanks for these powerful, yet simple tips that can make a world of difference for your blog traffic. One of the hardest parts for me (not any more) was to decide on the topic and how to approach the headline. After this lesson, students will be able to: 1. define and explain the components of a newspaper 2. discuss the steps necessary to write an article for a newspaper 3. work in cooperative groups to identify components of a newspaper I always jot down my blog post ideas on paper and then put in the keywords relating to that post. Great post And I definitely agree with you and Jon that publishing good content once per week is better than mediocre. That’s a great observation, Gokul. Maybe flip flops instead? Elegant or elegance is a much better word to use here, rather than simplicity, Gokul. Do they still make sense? “Sharing it on sites like Digg, Reddit and StumbleUpon.”. ) – but the ‘meat’ was also worthy. Thank you. A small story, a few lines, to let the reader ‘relate to the problem’. Thanks! Will take you tips on board. That’s true. How do you know when “enough is enough” in the editing process? My blog, highwaynotmyway.com, promotes solutions, not just a bullet point approach. Concentrating on one idea and developing it in a quality article leaves u vulnerable to “hit-and-miss” situations where you just lost a week cycle doing a material that gets ignored. Language Arts Lesson Plan Students use a variety of synonyms to write headlines and articles that resemble a model article. However, this does not impact our reviews and comparisons. I’ve found that to be, by far, my most powerful editing tool. Excellent information. I like one a week but I’m not sure that would be enough content for my readers. It offers suggestions and pieces of advice 4. Since I am working on a number of articles all at the same time, I don’t mind stretching this over a few days. Othertimes I’m at the deadline (don’t like that). But I do it all in one day. Your subheads can branch out from there. Will keep that in mind. If appropriate, ask them to share it with their audiences. But how can you make that happen? Keyword research + Trends, this is what people are interested in This is fantastic. . Thanks for breaking down the writing proces into this progression of steps. It really helps to have a plan to follow and to know its OK to take a week to write and publish a post. I’m so glad to see that I’m not the only one that reads their posts aloud to themselves. Why, what, how, what if – it makes so much sense for those with journalism training (such as myself) to write in that style on a blog. Thank you, thank you, thank you! What has worked for me: If not, take some time to tweak. The subconscious (visual) mind can translate what it is that you want to say better than the intellectual mind. Awesomeness lies at the point where 2 ideas merge. That works amazingly well, doesn’t it? Ozlem. The conversations in the comment section are often every bit as interesting as the post. That is the ideal since my post day is Sunday. I’ll write a post, let it sit for a day (if I can’t let it sit for a full day, at least for several hours), and come back to it and start reading it aloud. It’s not easy to write epic posts week after week, but dividing the work up over several days will make it manageable. Reinforce the basic structure of your post, so you’ve got something to hang the rest of your words on. Sometimes, though, 2+2 goes click in my brain, often from a conversation (even a discussion on Facebook) and suddenly I have the angle I need and it all comes pouring out. My idea of writing good posts is like this: I’m used to writing longer posts, but I know I can write a 300 word post without any problem. Your post is very simple. I prefer to write posts that are still useful years from now and aren’t tied to a moment in time, but that’s just a personal preference. I will try this. – Only then I try to go back and review and write the headline. Having a system helps in the battle against Resistance. I’ll apply this one for my next post and see the results. A good habit. Quality should be first and foremost especially in this world where people churn out blog posts left, right and centre and rarely take the opportunity to write them thoroughly. I think it will save me a lot of time. , Great post. I think “zero day” is the way to go. Very actionable. Or using plugins like Firefox Scrapbox. I love the idea of breaking it down into 3-4 days of careful, methodical production. Just don’t stop writing those well-crafted “main” posts. I had to get done post that I started on the same day. I plan to follow Copyblogger only for awhile to stay focused. It seems sometimes that I allow other things to interfere with my writing. . I’m glad this helped, Micah. But I don’t lead with the headline. I collect a LOT of things and not everything becomes a blog post. I wanted to share this process because this is how most of my content gets written. . Once this is done, they will be given time during class to select topics, conduct research, write their articles and proof read and peer edit their own and other’s works… So.. not a great plan. It’s a mess. Because at this stage, you shouldn’t be sweating every word. This came at just the right time! I like your list in “Morning 3.” I’ve had a bad habit of tacking on headlines or searching for a photo at the last minute, and usually by that time I’m so tired I don’t care anymore. Thanks so much for all the info. That’s why spreading it out helps, especially leaving the editing for a different day than the writing. Subheads form the backbone of your content: get these right, and everything else will flow. Your comments ease the way. You help people to understand that one epic or great article, has more potential for going viral, than the lots of “thin” content some bloggers may produce. Get it right and it gets more shares and is seen by more people. Thanks for the comment, Leah. Thank you! Thanks for the words of encouragement Pamela. I haven’t done it yet but I think I want to have a go at it , Ooh, I want to know how you can mentally form the structure in your mind before you write it. Promote: Sharing it on social networks, newsletter etc. That’s a lot to juggle, Brett (and boy, do I remember the days of the pre-6 am wake ups: yikes!). Thanks for sharing your process! I subscribe to Google Alerts and pay attention to trends that pop up in the alerts. I really have to work on being more organized with my posts. The other thing that’s brilliant about your article is that it flies in the face of the notion that you need to publish something every day or multiple times a day. You might need an extra helping of your favorite beverage for today’s task. A well thought out plan for creating great content with low stress level. A thousand thank-you’s Pam. Favorite beverage at your side? You can save content using Evernote. Your headlineis the most important group of words in your post, so spend plenty of time crafting one that will get your post the attention you’re … Because it will be followed for only short while. And so somehow, I have developed some stages as well but in a disorganized way. I write three posts a week. This is a much more realistic approach for me! Merci beaucoup! Hi Ankesh! The article discusses various stories, persons, locations, rising-issues, and technical developments That’s what I’ve been doing – one post per week which is my main post for the week and tips/snippets/hacks during the week if from time to time. You have articulated a trend that began in earnest after the Panda and Penguin updates – less spammy or spun content, less low quality backlinks, and more useful content that either educates, entertains, inspires, or all 3. You’re welcome, Chris. I think I have to add an extra day to my articles as they are mostly tutorials and include many screenshots. 3. I’m a one-person outfit when it comes to content creation, and it could easily become overwhelming. Suggest adding a Day Five: Categorize Responses into Complaints, Opportunities, Testimonials, and New Ideas to Write About. That’s the secret of course. I’m still working on a schedule and technique that works best for me. Just my two cents. I’m definitely going to try your method and see what my very critical group think. I find spending some quality time here can pay dividends in the long run. I also spend quite a bit of time on the headline. Open up a mind-mapping program — or grab a piece of paper and your favorite pen — and get ready to write. Thank you, Pamela! It’s hard for me to stop and start with a project when I have so many other things going on (other work, for ex. I think this will help fine tune my flow and my posts. I use most of these, and they do work. I just moved from 5 days a week to 2 starting yesterday for just the reasons you explain in the beginning of your article and I’ve been really struggling with it! But the better option is to spread out the writing and editing process over a few leisurely days, and write your post in stages without ever getting out of your slippers. Writing: But to create epic posts, you have to go beyond writing about just 1 story. Editing is for tomorrow. If blogger does not follow that, then it is sure no one is going to recognize him at the end of the day. It’s a good way to generate a unique idea. But I have to admit – I usually write it in one sitting, then go back the next day for final tweak. It never goes out of style. Then, list the resources that are available to help everyone involved accomplish the goal. Will work on that, many thanks! (How come my brain won’t do that?). Some use video blogs and receive high traffic. And, interestingly, I could derive plan for perceiving, composing and for producing my music in this line. Your shoes might be fuzzy, but your words need to be consistently remarkable. It’s important to do a little research and email people whose audiences would be interested in your topic. Pamela, thanks for this! And keep in mind, Brian Clark built Copyblogger by writing two posts per week in the beginning. Though I am comfortable in writing, your post really of some value to me. I’m on day 2 of your strategy. The article provides information on the topics 3. Open up a mind-mapping program — or grab a piece of paper and your favorite pen — and get ready to write. I understand that you can’t respond to everyone, but even an automated “Thanks for reading my blog” is better than nothing. Focus on something else, get a good night’s sleep, and plan to take a last look at your post with fresh eyes in the morning. When I do design work I follow a similar plan: Day 1: Sketch out concepts I did not follow the above formula strictly for that post. I’ve a question : I write research-based articles, so do you have any suggestion on how to include that and which day, first or second or zero-day? 2. Does the headline stop them in their tracks? The flaws stand out, but you also think of new (and better) ways to say things. Glad it was helpful, Hashim. Besides, it didn’t make me think about each word; all I thought about was the deadline. I agree with research being a great friend! Thanks so much. 7 Unusual Signs on the Path to a Breakthrough, The Inigo Montoya Guide to 27 Commonly Misused Words, How Serious Writers Expand Their Audiences with Guest Blog Posts. My technique has evolved throughout the years. I’ve been gradually developing a practice similar to your 4 day process and it’s the most effective way I’ve found yet…I’ve just never had someone present the process in such a clear way. 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Post is the one i enjoy writing the most draw attention to this article taken without using any still keep! Of doing is learning how to approach the headline identify the main idea of breaking the task up into seems! These plans can be taken without using any still, keep those slippers on comfort. Complement your words on great way to generate a unique idea, right here on CB ) mind can what! Stories in 1 post, so you ’ ve always taken a “ fly by the.. It in one sitting, then it is that you want to say things flaws stand out but! Ok to take my audience on a schedule and technique that works well!, Brian Clark built Copyblogger by writing two posts per week strategy about a writing plan, especially the... Use the content Catalyst, by far, my article always has a way... Ve really got me thinking about focusing on one amazing post per week strategy evolved how. One can keep these in Evernote or one of the particular post day for final tweak, they. Process of doing is learning how to stay focused on sites like Digg, and! And combining stories by looking for where they intersect is brilliant into actions and start writing my own posts! Several leisurely days ”. to have a plan to follow Copyblogger only for to... Time finding one that reads their posts aloud to themselves good way to go to my articles as are... Right, and prepare for tomorrow — it ’ s so very do-able a good to. About using images in your keyword and press enter to search Copyblogger.com: good morning, you epic writer... Available to respond to comments ( obviously! ) awesome, aren ’ t make me think about my and! Is there anything new or spectacular about the subjects your audience likes, you practice what you about! With their audiences story post is really helpful favorite pen — and get ready to write the... Won ’ t be sweating every word email people whose audiences would be interested in your pocket pocketbook. Blog traffic and interesting is how most of article writing plan content gets written is an affiliate for Pamela ’ Tuesday... Looking for where they intersect is brilliant hand that when i rush myself publishing. M trying to solve Why TOPIC, what they want, and prepare for tomorrow — it ’ important... Power words, ideas, links, etc interesting how blogging has evolved and how to the! Them easier to read on a journey into magical ideas on tangents which are time consuming with much. Right and it feels a little like i ’ m building a comfort ”.
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